Lead Product Manager at Nike Q: What potential do you believe Generative AI has in transforming the online shopping experience? Online retailers are always on the lookout to make shopping our sites and apps easier. AI has a great potential to ease a lot of the overhead that consumers face, especially those who are less…
According to Black Friday stats, here’s the verdict… New York Post reports shoppers returned to stores on Black Friday with a strong increase in brick-and-mortar traffic along with record online shopping. In-store shopping increased by 2.9% while visits to stores on Thanksgiving jumped 19.7% from last year. The up-tick in physical store visits on Black…
A story about Conversational AI’s impact on the consumer shopping experience. Donna goes to her favorite retailer to buy a new refrigerator. Donna finds a fridge but has questions. She scans a QR code to invoke an AI-based Virtual Assistant. The Virtual Assistant opens knowing what product Donna is interested in. She asks the Virtual…
Earlier this year, RetailWire highlighted an article by Fast Company. The article forecasted a world in which products could tell customers anything and everything about themselves using a digital ID, readable via QR code or NFC tag containing information about everywhere the product has been and lasts as long as the product does. In further…
Typing a website URL into a mobile device can be frustrating. When you finally land on the website, navigating can take time and getting to the right destination is not always a clear path. Once you have arrived at your destination there is typically no easy way to ask questions and get an immediate response.…
The holiday season is right around the corner. Some companies are prepared with Virtual Shopping Assistants (VSA). A quick scan of a QR code launches a VSA. VSAs can answer consumer questions instantly and provide coupons or rewards while people shop. This innovative shopping experience can improve sales and reduce returns. Here are some additional…
It’s true that many consumer electronics companies are global brands with an international reach. This means that customers come from various backgrounds, cultures and speak different languages. Sometimes language barriers present themselves not only when trying to understand product functionality, but in the indirect translation from one language to another. Yet what happens when customers…
Before customers make a purchase Intelligent Virtual Assistants provide support to reduce returns. Have you ever purchased an electronics product and realized additional accessories were needed to make it work? Or did you ever get frustrated with setting up a product and decide you would rather return it than attempt to search for a how-to…
Virtual Assistants can capture important insights about your prospective customers’ most asked questions, what they are interested in, and where they drop off in the process. Maybe simply understanding your audience and responding in natural language could turn a browser into a buyer. For example, the average person might say, “I’m a student living in…
Imagine you’re a parent in a store, on the lookout for a new and exciting learning experience for your child. You want something that will be fun and engaging, while also building creative and academic skills. It can be difficult to tell from the many boxes lining the shelves what might spark your child’s imagination.…
