Earlier this year, RetailWire highlighted an article by Fast Company. The article forecasted a world in which products could tell customers anything and everything about themselves using a digital ID, readable via QR code or NFC tag containing information about everywhere the product has been and lasts as long as the product does. In further detail, Fast Company describes the new paradigm by stating, “Objects that were once inanimate will become interactive and intelligent, with the power to ‘speak’ to customers, businesses, and systems. Products will become assets that generate ongoing value for brands through new business models and customer services. And if designed correctly, these smart, connected products will shape an entirely new paradigm for commerce, to the benefit of society and the environment.” Digital ID will unlock innovative opportunities and insights into real-time experiences, trends and ownership information, and more meaningful consumer relationships.
These articles put a spotlight on grocery and fashion industries however, smarter barcodes will impact all industries and on a global scale. Want to know more about that sought after electronics device before purchasing? Scan the QR code from your phone to begin chatting with an Artificial Intelligence (AI) about the latest features and how they apply to your needs. Need to know about a new router’s compatibility with your home setup? Point your camera app at the QR code to ask the Virtual Assistant a question. Conversational AI is at the helm of truly interactive digital shopping experiences. What is your take on Digital ID? How will your brand leverage the shopping experience of the future to truly communicate with your audience?
