Request For Proposals (RFPs) are one of the most time-consuming tasks in B2B sales. ICON Voice Networks processes 10-15 RFPS monthly, while each technical RFP takes 10-14 hours each. In addition, responses can be inconsistent, and heavily dependent on institutional knowledge.
ICON deployed an AI Assistant trained on brochures, product manuals, feature lists, etc. based on their core offerings: Rainbow Hub, OTEC, and ICONnect VP. In just 2 weeks, it was embedded into their RFP workflow.
What Changed:
Instead of starting from scratch, teams now:
- Generate structured first-draft responses instantly
- Standardize messaging across submissions
- Reuse institutional knowledge at scale
The Results:
- 80% reduction in RFP response time
- Greater consistency across proposals
- Knowledge captured and reused across teams
Key Takeaway:
AI doesn’t just speed up RFPs, it transforms them into repeatable, scalable systems. Dealer partners can also leverage the AI Assistant, ultimately resulting in an increase number of RFPs ICON Voice Networks can respond to.
“We handle 10-15 RFPs on a monthly basis. As you know, answering the technical questions are time intensive. Although we have already answered them 100 times over, it takes 10-14 hours to manually complete each RFP. One of the great attributes about the RFP Advisor is that we were able to give NOHOLD the information in a mixed content of brochures, past responses, website and feature lists. ICON is using the AI-based RFP Advisor and we will also extend it to our dealer partners, which will allow us to increase the amount of RFPs we can complete.”
Kevin KelleherCEO of ICON Voice Networks