A Fertility Clinic was struggling with high staff turnover. Employees are tasked with educating new patients, informing patients of costs, registering new patients, collecting payments, and much more. In an attempt to minimize in-office crowding, many of these tasks had to be fulfilled via phone calls and emails. Forcing patients to call often tied up phone lines, made onboarding a one-to-two-day process, bogged down office staff, and resulted in inaccurate and incomplete registrations. In addition, in the healthcare industry, growth usually comes with a tradeoff: More patients means more operational burden.
This clinic wanted a different path.
They Needed To:
- Increase consultations
- Improve test kit conversions
- Reduce onboarding time
- Free staff to focus on critical patient care
But onboarding alone took 2–3 days due to manual coordination across teams. They decided to deploy an AI Assistant. The AI Assistant was trained on medical content, onboarding workflows, and patient FAQs and then embedded directly into the patient journey.
What Happened Next:
- 385 visitors
- 230 engaged with the AI Assistant
- 150 booked consultations (~40% conversion)
- 85% of engagement came from new patients
The Results
- Consultation bookings increased by 17%
- Test kit sales increased by 23%
- Previous 2–3 day onboarding time reduced to 14 minutes, resulting in 240x faster onboarding
Beyond efficiency gains, something bigger changed: Patients no longer waited for answers, they moved forward immediately. Staff administrative burden was reduced and empowered them to focus on patient care.
Today, Dr. Aimee’s AI Assistant can educate patients, accept payments, schedule appointments, upload and capture important documents, and automatically create new patient records in the Electronic Healthcare Records (EHR) Platform.
Key Takeaway
AI doesn’t just automate healthcare workflows; it accelerates patient decisions and improves outcomes.
“One of my goals is to guide my patients using the most innovative technology,” said Dr. Aimee Eyvazzadeh. “The Virtual Assistant allows us to reach more patients by automating our new and returning patient onboarding process. Tasks that were repetitive, and time-consuming for my staff are now gone! This gives my staff time to work on things that are more important: guiding patients during their fertility treatments.”
-Dr. Aimee Eyvazzadeh, The Egg Whisperer and Fertility Specialist