“Findability” is a silent revenue killer. A cost to retailers of more than $1.7 trillion annually. This is an issue affecting franchises around the world but particularly Latin America given the emergence of a new persona profile, the “Intentional Shopper” who values time and convenience. This is the #1 reason shoppers leave a store without buying. Instead, imagine a scenario where the customer scans one of the many available QR codes in the store to activate an AI Assistant and asks: “Where is the IDX furnace air filter?” the assistant delivers the location in seconds.
Results: The AI Assistant increases in-store purchases and customer satisfaction.
Next: Connect the AI Assistant to the inventory management system so that it can also relay product availability and pricing.
If you are a franchise executive looking to impact profitability and customer satisfaction, send me a message.