Building Better Games: The Promise and Pitfalls of AI in Gaming
In this episode of Game Changers: The Future of Play, host Sarah Ramoz sits down with Callum Godfrey, former Head of Studio and Third-Party Publishing at nDreams and a veteran of studios including Wargaming and Kwalee. Callum shares his career journey and explains what drew him to exploring the role of AI in game development, setting the stage for a thoughtful discussion on how emerging technologies are reshaping the gaming industry.
The conversation dives into the idea of “Good AI vs. Bad AI,” examining where AI truly adds value versus where it can create friction or risk. Callum offers practical insights on how studios—especially indie teams—can use AI to streamline workflows, reduce administrative burden, and enhance player experiences without losing the human creativity at the heart of game design. The episode wraps with a high-energy rapid-fire segment and actionable advice for developers navigating AI for the first time.