roxio joins noHold’s expanding group of  satisfied customers, and reaches high solution rates with InstantSupport

“In my time I’ve dealt with a host of vendors and I am happy to report that noHold has raised the responsive ‘bar’. The tool delivers on time and on budget.”- Garry Schultz, Director of International Support, Roxio.

  • Upon going live, experienced 69% solution rate for Easy Creator domain

  • Second domain achieves 61% Solutions

  • Roxio continues to add domains, based on satisfaction of InstantSupport

 
 

The Company

Roxio’s mission is to produce innovative, easy-to-use products and media services that liberate people to create, manage and move their digital media, and to add value to its partners around the world with integrity and creativity. Roxio provides The Best Selling Digital Media Software in the world offering a suite of award-winning software products.

The Dilemma

With a reputation of producing innovative, and easy-to-use products, Roxio was driven to maintain Customer satisfaction. The company needed a tool that would relieve the support team, optimize cross-selling opportunities, and retain a high degree of customer satisfaction. Roxio was also concerned that with high session volume, a web-based application couldn’t produce the reduction it was looking for.

The Solution

Roxio was introduced to a tool that answers customer support questions, reduces cart abandonment, up-sells, provides education and navigation, and reports on end user interaction. The solution is an interactive software package, hosted by noHold, Inc., and called InstantSupport.  

Garry Schultz, Director of International Support commented,  “I was skeptical about NLP based solutions, they never worked well outside the test-lab.” With some apprehension before choosing the product, Roxio chose to launch one domain as a pilot to test the performance of the tool. Performance based pricing helped the company decide to run a pilot in December.

 

 
 

The Results

The noHold team of Knowledge Platform Specialists gathered pertinent information from the Roxio group, and proceeded to create the knowledge platform. Because Roxio had articles from a previous CRM solution, this dramatically reduced implementation and deployment time.  By the first week of February, “ASK ROXANN” InstantSupport, powered by noHold, was launched at the Roxio web site. The domain supports one product, Easy Creator (Windows compatible products), and within the first month “ASK ROXANN” interacted in 50,000 sessions.

 

 
 

The results were huge, and the volume was higher than the team at Roxio expected.  The solution rate in the first month (average) was a high 69%, with a low escalation rate of 11%.  For Roxio, this meant that over half of the 50,000 sessions were a success in the first month.  And for the Support team, there was very little cost. Instead of a call center for all support questions, one individual could handle the maintenance of  “the ASK ROXANN” portal. Roxio achieved ROI within two months of deploying InstantSupport.

 “The Professional Services team was very efficient. They had the InstantSupport tool built and deployed within four weeks,” Said Garry Schultz.  

With impressive results, and higher volume than expected, Roxio chose to add a second domain the following month.  The second domain supported Toast (Macintosh compatible products), and was live on the site the first week of March.

The Toast domain reached a high average of 1500 sessions in the first month. The average solution rate reached 61%, with a low escalation rate of 14%.  Roxio had reached the second month of positive feedback and results.  

After another successful domain was launched, Roxio wanted more.  The team spoke to a noHold Account Manager who described yet another powerful feature, Articles Manager. This optional feature is a native XML database that collects articles, tech. Notes, and images. The documents can be originated in many different formats: .doc, .html, and .PDF. Documents are automatically converted to XML and stored for easy retrieval.

Articles Manager was recently launched to offer a document library of resources to Roxio’s customers. 

“Roxio is very satisfied with the performance of the noHold team and the product,” said Garry Schultz, Director of International Support. 

The InstantSupport tool has the capability to recognize key words and notices synonyms.  If an end user misspells a word, “ASK ROXANN” performs an internal spell-check, and confirms the word or phrase upon answering.

Roxio uses the InstantSupport knowledge base component for internal services.  The Roxio ‘techs’ have access to support “behind the scenes.”

The Future 

Roxio’s support issues were solved, and based on the solution statistics, experienced immediate results. The company currently lists 1400 articles online, and looks forward to noHold’s up-coming features. The unique quantities of visitors to the site are empowered to answer support questions on their own terms.  Roxio’s goal for end user support is being achieved through noHold’s solution.  Roxio remains a noHold customer, and continues to see results from the “ASK ROXANN” knowledge portal. 

The company has recently launched  “ASK ROXANN” in German, as well as an additional domain that answers pre sales questions. noHold’s pre sales domain, SalesAdvisor, provides navigation, education, up-selling, and advice for Roxio’s estore. In December, an average of 2,000 SalesAdvisor users clicked a purchase or upgrade link, with approximately 75 orders generated. 

Garry Schultz has a vision that he calls “60/30/10”.  For the future of Roxio, the support team aims to tackle 60% of support on line with the self-support tool, 30% low touch support which is defined as email and chat based help, and 10% traditional support for end users that have the need for a live, call center representative.  Roxio aggressively pushes customers toward the future of online, InstantSupport because it is effective for the Customer and effective for Roxio.

“In my time I’ve dealt with a host of vendors and I am happy to report that noHold has raised the responsive “bar”. The tool delivers on time and on budget.”- Garry Schultz, Director of International Support, Roxio. 

Roxio uses Aspect Communications to optimize its agent ACD (Automatic Call Distributor). The Aspect Communications implementation is easy to configure, and works in concert with noHold’s technology. noHold’s solution is used as a first contact, while Aspect’s ACD is used as secondary contact.

 

For more information and to schedule a  demonstration please click here.

 

 
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