Marketing Advisor

Problem: Marketing organizations experience one or more of these problems:

• Limited resources
• No tools to distribute product information in a consistent manner
• No way to capture who is using this information
• No solution to provide clear consistent RFP information to the Sales team
• High employees churn
• Recurrent and expensive training
• Distribution channels lack access to accurate real-time product information

Solution: The Marketing Advisor improves efficiency in responding to RFPs and increases consistency in the way product information and offerings are distributed within the company.

Components:

Knowledge Portal - Interactive User Interface with Natural Language Processor to enable the Sales Team to easily access consistent up to date information about products, pre-sales operations, discounts, promotional offers etc.
Instant Editor - Authoring tool to enter product information in the knowledge platform
Instant Metrics - Provides metrics about usage
Instant Setup - The setup and configuration tool

Audience: Internal - primarily sales and marketing teams

Process: We setup a 2 hour kick off meeting with your Subject Matter Expert (SME). We gather all information related to your product. Our team enters the information into the knowledge platform. In four to six weeks we deliver a fully functional knowledge portal. We train your team for maintenance. Because we host the solution (we are an ASP) no IT resources are required

Results: Marketing organizations can achieve the following results:

• Information is accurate and consistent across product lines
• RFP/RFI response time is reduced
• Training time is reduced